Post by account_disabled on Jan 23, 2024 2:18:23 GMT -5
How can digital marketing change the game? Digital marketing is cost effective and easily measured. With analytics, you can see results in near real time. You can also use A/B testing and experimentation until you find what works best for your particular business. Digital marketing allows you to move faster than ever before. Plus, you are able to create more personal relationships with potential customers. Digital Marketing Strategies: 1. Create a killer content strategy 80% of buyers say they prefer to receive company information through articles rather than advertisements. This means they would rather gather information about your brand organically than through advertising. Additionally, buyer education has been proven to better convert sales. So take the time to study your analytics and your competition. Make a list of topics related to your business and your target audience. Then, create content that aims to provide value to your customers. Whether you're sharing content on your blog or on social media, be sure to track how it's performing and adjust your content plan as you go.
Pay attention to shares and tags – this type of organic spr B2B Email List ead is key. 2. Get the most out of your email list Mail marketing can have an ROI of up to $44 for every $1 spent . There is a lot of potential there. So focus on building your email list – offer a discount or free download in exchange for emails. Run contests and giveaways, and shamelessly link your newsletter. As you plan your email marketing strategy, keep subject lines short and make emails interactive with gifs and surveys. With email, short and sweet is the name of the game . Include custom details and make sure it's mobile friendly. Finally, make sure you have a solid landing page for each click in order to close the sale. 3. Use social media to build relationships Most people under the age of 65 are on at least one social media platform. Social media is a great place to share content and build a reputation.
Consumers use social media to inform their purchasing decisions as well: 54% of people on social media use it to research before buying. 71% say social media referrals make them more likely to buy. So don't miss out on the free publicity you get from social media profiles. While you're there, study analytics and demographics to make sure you're sharing the right content for your target audience. 4. Stand up for a social cause If you're not sure what to share on your blog or social media, share about whatever social cause you represent. Perhaps you donate a portion of sales to a particular charity. Maybe you have a monthly volunteer day for your employees. Maybe you're going plastic-free with your packaging – either way, share content that's relevant to the cause. Show why you care and how your audience can get involved. Most importantly, show how you will continue to support in the future and the impact of your support.
Pay attention to shares and tags – this type of organic spr B2B Email List ead is key. 2. Get the most out of your email list Mail marketing can have an ROI of up to $44 for every $1 spent . There is a lot of potential there. So focus on building your email list – offer a discount or free download in exchange for emails. Run contests and giveaways, and shamelessly link your newsletter. As you plan your email marketing strategy, keep subject lines short and make emails interactive with gifs and surveys. With email, short and sweet is the name of the game . Include custom details and make sure it's mobile friendly. Finally, make sure you have a solid landing page for each click in order to close the sale. 3. Use social media to build relationships Most people under the age of 65 are on at least one social media platform. Social media is a great place to share content and build a reputation.
Consumers use social media to inform their purchasing decisions as well: 54% of people on social media use it to research before buying. 71% say social media referrals make them more likely to buy. So don't miss out on the free publicity you get from social media profiles. While you're there, study analytics and demographics to make sure you're sharing the right content for your target audience. 4. Stand up for a social cause If you're not sure what to share on your blog or social media, share about whatever social cause you represent. Perhaps you donate a portion of sales to a particular charity. Maybe you have a monthly volunteer day for your employees. Maybe you're going plastic-free with your packaging – either way, share content that's relevant to the cause. Show why you care and how your audience can get involved. Most importantly, show how you will continue to support in the future and the impact of your support.