Post by account_disabled on Feb 17, 2024 23:07:12 GMT -5
As social media became the center of our lives, we started to hear new concepts. Although the concept of Influencer is not a concept that emerged with social media, we started to hear this definition much more widely with social media. Influencers, which have classifications such as micro, macro and mega, are among the very important components of marketing. Of course, their costs vary depending on their class. For different types of marketing, different Influencer classes must be selected, otherwise both the correct definition of the target and the optimization of costs depend on this. For this reason, it is necessary to know the concept of Influencer and its classifications and to plan correctly. General definition of Influencer Influencer can literally be defined as "influencer". A person or social media figure is considered an Influencer for the circle that follows him/her.
Even if the person or account is not performing these Business & Consumer Email List activities for commercial purposes, these people are defined as follows. The concept of influencer is not a concept that emerged with social media. In fact, it is one of the oldest activities in marketing and is extremely effective. For example; The car driven by a movie actor attracts the attention of the audience that follows him. Similarly, almost any situation, from the brand of computer used by an author to the glasses used by political figures, can be considered Influencer activity. Before social media, this effect was tried to be achieved by playing famous people in advertisements, and the movie "The Man with Number One Hundred", produced and starring Kemal Sunal and directed by Osman Seden, can be an important tragicomic example. In the film, Şaban (Kemal Sunal), a figure of interest to society, falls into the trap of malicious producers and advertisers and ensures the sale of unqualified products to large audiences. For this, he acts in advertisements and uses the Influencer effect. Of course, in this movie, negative elements are revealed with the satirical method, but from here we can easily understand that the event actually existed before social media.
Like this example, the vast majority of public figures are widely used at events in the marketing world, and most of the time we don't even realize it's happening. We also know that there are many marketing activities that are classified as hidden advertising. For example; A bag manufacturer may contract a celebrity to use only their products. Even though this famous person does not directly advertise the product, he can be influential just by using the product. At a concert of the famous rock band the Beatles, guitarist George Harrison accidentally bumps into the Marshall amplifier, whose name is constantly associated with the Beatles, and the amplifier topples over. Another VOX branded amplifier comes out of the overturned amplifier, from now on, the secret agreement between the band and Marshall will end and Harrison will no longer have to put an amplifier with the Marshall logo in front of the VOX amplifier.
Even if the person or account is not performing these Business & Consumer Email List activities for commercial purposes, these people are defined as follows. The concept of influencer is not a concept that emerged with social media. In fact, it is one of the oldest activities in marketing and is extremely effective. For example; The car driven by a movie actor attracts the attention of the audience that follows him. Similarly, almost any situation, from the brand of computer used by an author to the glasses used by political figures, can be considered Influencer activity. Before social media, this effect was tried to be achieved by playing famous people in advertisements, and the movie "The Man with Number One Hundred", produced and starring Kemal Sunal and directed by Osman Seden, can be an important tragicomic example. In the film, Şaban (Kemal Sunal), a figure of interest to society, falls into the trap of malicious producers and advertisers and ensures the sale of unqualified products to large audiences. For this, he acts in advertisements and uses the Influencer effect. Of course, in this movie, negative elements are revealed with the satirical method, but from here we can easily understand that the event actually existed before social media.
Like this example, the vast majority of public figures are widely used at events in the marketing world, and most of the time we don't even realize it's happening. We also know that there are many marketing activities that are classified as hidden advertising. For example; A bag manufacturer may contract a celebrity to use only their products. Even though this famous person does not directly advertise the product, he can be influential just by using the product. At a concert of the famous rock band the Beatles, guitarist George Harrison accidentally bumps into the Marshall amplifier, whose name is constantly associated with the Beatles, and the amplifier topples over. Another VOX branded amplifier comes out of the overturned amplifier, from now on, the secret agreement between the band and Marshall will end and Harrison will no longer have to put an amplifier with the Marshall logo in front of the VOX amplifier.