Post by kmstfatema on Mar 4, 2024 23:16:06 GMT -5
If you're stuck trying to plan your advertising strategy , a competitive analysis is what you need to get a real feel for what works and what doesn't in your market. SEMrush has the perfect tools to help you. The steps in this workflow include analyzing your competitors' activity across Google Ads, Google Shopping, and the Google Display Network, ending with creating a PDF report. Step 1. Identify your paid search competitors If you already know your competitors, you can skip this step and start your analysis from step 2. If you need help identifying your competitors , the Advertising Search tool's Competitor report shows you the websites that compete the most with your Google Ads campaigns (if you have at least one already active) for word rankings paid key. How to find competitors in paid search Competitor Report - SEMrush Advertising Research If your website has never done Google Ads, there is also a competitor report in organic search . This report shows you the domains competing with your website for organic keyword rankings.
Find competitors for organic search Competitor Report - SEMrush Germany Telegram Number Data Organic Search If you find that any of the competitors in this report are also using Google Ads, it might be a good site to analyze. Please note: These reports can help you identify other websites that you are competing with in your niche for traffic. Step 2. Google Ads Competitor Analysis Go to the Advertising Search Positions report and enter your competitor's domain in the search bar. This will show you all the keywords that SEMrush found in the ads published by your competitor. How to find the keywords of a competitor's ads Positions Report - SEMrush Advertising Search Use the Ad Texts report to view the actual ads your competitor has run . Look at the titles and descriptions to get an idea of their placement. You can also use the search bar to filter ads that include a certain word or phrase.
Find out what is written in your competitors' ads Ad texts report - Advertising search Use the Advertising Search Pages report to identify the landing pages on their site that your competitors are driving ad traffic to. You can click through pages and get an idea of your competitors' campaign goals based on the CTAs (calls to action) on their landing pages. With this analysis you can also evaluate which elements your competitors give priority to on their pages. the landing pages of your competitors' ads Pages Report - SEMrush Advertising Search The Ad History report will show you the log of keywords and ad placements in your competitor's ad campaign month by month, for the last 12 months. So if there is seasonality or trends in a competitor's strategy, you will see it here. For example, in the image below we can see that swimmingpool.com stopped advertising from November to February, and then started again in March. Competitor ad keyword position over the last 12 months Ad History Report - SEMrush Advertising Search Step 3. Compare keyword profiles Comparing keyword profiles across multiple competitors is a great way to see gaps and opportunities in your market.
Find competitors for organic search Competitor Report - SEMrush Germany Telegram Number Data Organic Search If you find that any of the competitors in this report are also using Google Ads, it might be a good site to analyze. Please note: These reports can help you identify other websites that you are competing with in your niche for traffic. Step 2. Google Ads Competitor Analysis Go to the Advertising Search Positions report and enter your competitor's domain in the search bar. This will show you all the keywords that SEMrush found in the ads published by your competitor. How to find the keywords of a competitor's ads Positions Report - SEMrush Advertising Search Use the Ad Texts report to view the actual ads your competitor has run . Look at the titles and descriptions to get an idea of their placement. You can also use the search bar to filter ads that include a certain word or phrase.
Find out what is written in your competitors' ads Ad texts report - Advertising search Use the Advertising Search Pages report to identify the landing pages on their site that your competitors are driving ad traffic to. You can click through pages and get an idea of your competitors' campaign goals based on the CTAs (calls to action) on their landing pages. With this analysis you can also evaluate which elements your competitors give priority to on their pages. the landing pages of your competitors' ads Pages Report - SEMrush Advertising Search The Ad History report will show you the log of keywords and ad placements in your competitor's ad campaign month by month, for the last 12 months. So if there is seasonality or trends in a competitor's strategy, you will see it here. For example, in the image below we can see that swimmingpool.com stopped advertising from November to February, and then started again in March. Competitor ad keyword position over the last 12 months Ad History Report - SEMrush Advertising Search Step 3. Compare keyword profiles Comparing keyword profiles across multiple competitors is a great way to see gaps and opportunities in your market.