Post by account_disabled on Mar 6, 2024 0:11:18 GMT -5
Of leads? Lead capture tip 1: have a list of valid emails and your lead's authorization the starting point for lead nurturing is that you must have a base of people interested in finding out more about your solution and have authorized your company to contact them. She has already “raised her hand” in some way, which may have been by filling out a registration form on your website or a digital customer service chatbot . This lead is different from a prospect – an individual (b2c) or professional Country Email List from a company (b2b) that you want as a client – for these you need to develop outbound strategies whose objective is to lead them in a qualified way to a commercial process. Tip 2 – use chatbots to collect data to obtain a lead base rich in information , without filling your lead with questions on a form, you can use chatbots . These virtual assistants collect information by answering questions from users of your website, landpage or social networks, in a light and automated way. Providing a smart contact on service channels such as whatsapp, for example, can give your lead the freedom to continue communicating with your brand at a time and moment that is best for them.
Don’t forget your outbound leads and speaking of prospects , it is important to remember that when this person, after an approach, shows interest in your product but demonstrates that it is not the ideal time to purchase, this becomes a great lead for your nutrition base. After all, you've already spent your precious time understanding that they are important to you, it's worth organizing them in an outbound lead nurturing list and paying special attention to them. Good lead nurturing starts with context. It is essential that you understand the moment and context that the lead and their company are going through, so that you can add value with information that will really help. A good tip for having relevant content is to have alerts on google news, with the company name. Rodrigo medeiros, outbound marketing specialist at blip specifically for outbound nutrition , most used with a focus on the enterprise market (large companies, with complex projects), the automation for contacting your base will be much lower, but you can use it to contact more than one person from the same company , on commemorative dates or for invitations to online events, for example.
How to build a lead nurturing flow? As mentioned at the beginning, the objective here is to give you essential tips and information so that you can design assertive lead nutrition. In this sense, we have divided this process into 05 important points: organize your content; segment as much as possible; set the period and channels; listen to your sales team; analyze your data. 1 – organize your content in inbound marketing you may have already seen many quotes with the term relevant content, which in short, is that message that captures your lead's attention, that communicates something that really makes sense to them. So start your assertive nutrition strategy by answering these 3 questions: who is my lead? What topics are you researching? What kind of problem might you be facing today? This information will guide you in creating and organizing relevant content, and generate value for your potential customer, leaving your brand at the top of the list in relation to your competitors in the solution consideration phase of their purchasing journey. It's a huge challenge to put together a lead nurturing strategy that stands out among the countless other emails that arrive in people's inboxes every day. There is no recipe for knowing what works and what could go wrong — it's worth testing different formats and understanding how your audience interacts best.