Post by account_disabled on Mar 11, 2024 23:59:03 GMT -5
Paid ADV has been available on Facebook for some time. For a few months, Twitter has also made sponsored tweets available for the Italian market and there are many who use them. The simplicity and immediacy with which you can sponsor posts and create adverts is almost within everyone's reach: ultimately, it is a matter of creating an image and text that must convince the distracted user who does not like advertising to make a move. action, such as subscribing to a page, clicking on a button, participating in an event, installing an App, and so on. The experiment post-sponsoredOn the three most popular social networks of the moment I wanted to carry out a small experiment, which has no scientific ambitions, to verify their effectiveness in terms of conversions.
The experiment consists of promoting the free download of the France Phone Number Data preview of my latest book " Net Branding " (I know, I like to win easy) and, to do this, I created an image that was the same for all three platforms, obviously adapting it to the dictates of every single social network. I also tried to make the text message uniform. The most complex operation was defining the segmentation of the target audience. In all three cases, I tried to maintain the following profiling: Italians who speak Italian, interested in marketing . Facebook is more versatile in the segmentation of its users and I would have achieved greater results if I had further profiled the audience better, but in this way I would have made my already small and criticizable experiment useless. I set the shortest possible promotion time and the amount of 20 euros (20 dollars on Twitter at the exchange rate of 1.11 EU).
The results adv linkedin LinkedIn ADV On Facebook and Twitter the reach was similar, 17,199 and 15,453 views respectively. The result of LinkedIn was very disappointing where the message only reached 1,378 users. Measuring downloads received is the real test of the experiment. LinkedIn was the worst and definitely the most expensive, even though the budget was limited. For the price of 20 euros I would have expected something more than just three measly downloads (the CPC was 6.67 euros!), also because the platform is suitable for an audience interested in business and their professional growth. I did a subsequent experiment on the sidelines by posting the same post on a well-known and followed group, receiving dozens of clicks measured with Bitly. On Twitter the results were much more interesting. In addition to the reach, there were also downloads to justify the expense, 60 at a cost per click of $0.33 (the platform does not yet support the euro as a currency).
The experiment consists of promoting the free download of the France Phone Number Data preview of my latest book " Net Branding " (I know, I like to win easy) and, to do this, I created an image that was the same for all three platforms, obviously adapting it to the dictates of every single social network. I also tried to make the text message uniform. The most complex operation was defining the segmentation of the target audience. In all three cases, I tried to maintain the following profiling: Italians who speak Italian, interested in marketing . Facebook is more versatile in the segmentation of its users and I would have achieved greater results if I had further profiled the audience better, but in this way I would have made my already small and criticizable experiment useless. I set the shortest possible promotion time and the amount of 20 euros (20 dollars on Twitter at the exchange rate of 1.11 EU).
The results adv linkedin LinkedIn ADV On Facebook and Twitter the reach was similar, 17,199 and 15,453 views respectively. The result of LinkedIn was very disappointing where the message only reached 1,378 users. Measuring downloads received is the real test of the experiment. LinkedIn was the worst and definitely the most expensive, even though the budget was limited. For the price of 20 euros I would have expected something more than just three measly downloads (the CPC was 6.67 euros!), also because the platform is suitable for an audience interested in business and their professional growth. I did a subsequent experiment on the sidelines by posting the same post on a well-known and followed group, receiving dozens of clicks measured with Bitly. On Twitter the results were much more interesting. In addition to the reach, there were also downloads to justify the expense, 60 at a cost per click of $0.33 (the platform does not yet support the euro as a currency).